Your brand, messaging, and your company’s personality should be evident in the content you post. This helps you accomplish the following:
Improve Brand Awareness
Increase Customer Retention
Increase Reach and Engagements.
You can achieve this with the strategic use of:
A Bold Use of Colors (preferable a combination of brand colors)
Tone and Writing Style (i.e humorous, exciting, uplifting, etc.)
Images and Designs (eye-catching, bold, high-contrast, etc.)