When the 2019 Pandemic hit, Jess saw how devastating it was for the local businesses everywhere and how much that impacted communities and families. Our owner, Jessica "Jess" Edwards, graduated with her MBA in May of 2020, 1.5 years after having her son, and after many years of successful business ownership. All she could think about was her son, and the impact the Pandemic was having on communities everywhere and noticed a new normal emerging. People who never would have ordered food from their phones started to. Fewer people were leaving their houses. People started working from home. Schools were closing. Labor shortages were emerging everywhere. We all are aware of the devastation that the Pandemic caused to our national and local economies.

If a business wanted to survive, it had to adapt to this new normal and do it FAST. Not only did they need to comply with all the legal requirements to even keep their doors open (PPE, signage, policies, etc.), but they also had to make their offerings as convenient and "social distancing" friendly as possible. Many small local businesses simply couldn't adapt fast enough due to a lack of resources, labor, time, or know-how. The large corporations and online retailers were thriving due to the nearly unlimited resources they could afford to deploy for an extremely rapid adaptation-making the lack of adaptation from small businesses that much more glaringly obvious for consumers. Many small, local restaurants could not put up a website to offer online ordering, delivery/curbside pickup, etc. before their corporate rivals could. It was an easy choice for most consumers to go with the "safest", most convenient option to avoid contracting the virus. Fear within those most crucial beginning months blinded them from seeing that their choices to do so negatively affected the economy within their own communities. 

Jessica watched local businesses close up left and right and took matters into her own hands. She decided that opening her own business where she can directly impact the lives of business owners and their communities was the best course of action. So, instead of wasting any more precious time, she convinced her husband to turn their 5-year plan to move from St. Louis, Missouri to Florida into a 2-month plan so she could begin settling into a community for good and spread her roots there. She found him a job to replace his income within the same field, a place to live, and they were living in Florida in less than 2 months! They hustled night and day to make this happen and to get settled in so she could get to work! Within a few months after moving, Jessica was up and running and was already helping a few clients! Regardless of any hurdle, she has faced since starting, she continues with even more tenacity and passion than ever before!