Once you write things down, it permeates and manifests them into existence. No, this does not mean that, by writing it down, your dreams will magically come true. It means that your goals are MUCH harder to reach UNLESS you write them down. Simply thinking & dreaming is not enough, as dreams and wishes are fleeting. Putting pen to paper is the FIRST real step towards progress and holding yourself accountable.

Studies show that writing things down happens on two levels:

External Storage:
External storage is easy to explain: you’re storing the information contained in your goal in a location (e.g. a piece of paper) that is very easy to access and review at any time. The efficacy of external storage is reliant on you consistently viewing them. This helps them remain at the forefront of your mind, otherwise forgotten.

Encoding is the biological process by which the things we perceive travel to our brain’s hippocampus, where they’re analyzed. From there, your brain can make decisions and prioritize effectively. In other words, when you write it down, it has a much greater chance of being remembered. By using any of the above methods mentioned, you are effectively encoding your messages for success into your brain.

Ways to Externally Store Your Goals:

Vision Board

To-Do Lists

Dry-Erase Boards


Vision Board

Roadmap to Success©


Do you ever feel that your to-do list isn’t doing the trick?

Do you feel like you take the time to complete your “to-do list” but you end up losing focus, starting new ones, or feeling overwhelmed by the seemingly never-ending appearance of your list?

If you would like to discuss your Roadmap to Success with Jess or Book Jess for the C.H.O.I.C.E Plan Workshop, please reach out at [email protected] or Click the Button Below to Contact Us!