What is Search Engine Optimization, and Why Do You Need It?

SEO is the process of ensuring that when consumers are searching for your products or services, you are easily seen, recognized, and generates high quality traffic!

Search Engine Optimization (SEO) Marketing strategies implement techniques that help your target audience find your business easier when they are actively searching for the products or services that you offer on online search engines like Google or Bing.

These efforts are extremely valuable and majorly increase your return on investment because unlike paid advertisements, SEO generates warm and hot leads for your business whereas advertisements are often viewed by people who are doing something completely unrelated, like watching a cooking tutorial on Youtube. If the person is trying to cook, they are probably not trying to buy something. However, if the consumer sees your ad on enough cooking videos, and your product is kitchen related-they may purchase eventually. In contrast, that same person could type in “kitchen accessories” on Google, and easily find your online storefront.

Customers are actively searching for solutions to their problem, and properly optimizing your website so that you show up when that happens-is the art of search engine optimization. It is pivotal to hire a true SEO expert to properly optimize your site which will create a larger quantity of high quality leads for your business and can prove measurable results.