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5 critical tips for writing effective blog posts

Learn more by reading below!

Are you tired of spending hours (or dollars) posting blogs that aren’t even reaching your target audience?

We understand how valuable those resources are to you and want to help! In this next series of blog posts, we aim to assist you in creating effective blogs that bring your business results!

As you may know, blogging has become an incredibly popular way for individuals, authors, content creators, and businesses to share their thoughts, ideas, and expertise with the world. There are many benefits to writing a blog which we will cover in detail in next week’s blog post. You may have arrived here because you already understand those benefits and need help writing blogs that actually bring value to both your business and your audience. 

However, with so many blogs out there, it can be difficult to make your writing stand out from the rest. That’s why it’s important to understand what makes an effective blog post.

Here are our five crucial tips for writing a blog post that engages readers and keeps them coming back for more.

1️⃣ Understand Your Target Audience:

Before writing, you need to know who you’re writing for. This applies to all aspects of your marketing strategy. Your target audience will determine your blog post’s tone, language, and style. Think about the demographics of your readers, their interests, and what they want to gain from your blog. Understanding your audience will help you tailor your content to their needs and interests. Grammarly offers assistance with refining your tone for your audience.

2️⃣ Use Compelling Headlines:

Your headline is the first thing readers will see, so it must be attention-grabbing. Use a headline that clearly states the topic of your post and offers a benefit to the reader. Use strong action verbs, numbers, and emotional triggers to create a sense of urgency and excitement. A good headline will entice readers to click through and read your post.

3️⃣ Write Engaging Content:

Your content must be interesting, informative, and easy to read and understand. Use short paragraphs, bullet points, and subheadings to break up your text and make it more scannable (AKA “skimmable”). Use examples, anecdotes, and stories to illustrate your points and make your content more engaging. Ensure your tone is conversational and friendly, and use humor and wit when appropriate. In most circumstances, it is vital to keep it concise and brief. Most audiences see long blog posts with heavy paragraphs as daunting tasks. How to, how much, and what you write is still dictated by understanding your target audience.

4️⃣ Add Visuals:

Visuals can make your blog post more appealing and help break up the text. Use images, infographics, and videos to clearly illustrate your points and make your content more memorable. Visuals can also help you convey complex ideas in a more understandable way. To grab attention among the many, many, posts online-it is also critical to have an easy-to-read, eye-catching graphic/image (or carousel of graphics/images) to correspond with your blog post when you introduce it online. Ensure your graphics are pixel-perfect on all devices and sized appropriately. 

5️⃣ Always Include a Clear Call to Action:

End your blog post with a call to action that encourages readers to engage with your content or reach out for more information. This could be asking readers to leave a comment, share your post on social media, contact you, view corresponding products or services, and/or sign up for your newsletter. A clear call to action can help you build a community around your blog and keep readers coming back for more and/or help entice them to reach out or make an immediate purchase. 

Now that you understand these 5 tips, please check out how they apply in real life in this Personal Example from our CEO ↓

“I am not only passionate about improving efficiency for businesses but also within my own home as well. Every purchasing decision I make within my home is based on things like “How much use will I get from this?”, “How easy is this to maintain?”, “Will this make my life easier?”. I also am passionate about reducing waste and plastic use in my home. Not only is it a beneficial practice for economic reasons, but I do not like adding to the trash and waste problem that is negatively affecting our planet (especially our oceans!). I mention all this because online activity as a consumer reflects this. I buy reusable food storage, reusable paper towel solutions,  stainless steel straws, etc. As a result, I am often shown ads for green products.

One day while on social media, I was shown an ad with a title that was something like “How to Dry Clothes Faster and Use Less Energy”. The corresponding video graphic was eye-catching. I was intrigued and read the blog post. It told me to put a dry towel in the dryer, which apparently helps your clothes dry faster and uses less energy. A few other laundry tips were shared, every single one of them were useful and made sense. At the end of the post, there was a clear call-to-action to check out their laundry “sheets” that dissolve in the wash and don’t use unnecessary water, plastic, etc. Wow! Seems too good to be true. I was impressed.

I clicked the call-to-action and went down the rabbit hole. I read the sales points, ingredients and then the reviews. Apparently not only does it reduce waste, it washes better; they offer a yearly subscription service to “reduce trucks on the road”, and more! This was an easy decision for me, because this blog post spoke to me. I am their target audience. They followed all the tips I am sharing above. I bought a year’s supply, which means their blog post turned me into an instant customer! Not only did they sell me 1 month’s supply, but a full year! I saw their 30-day hassle-free money-back guarantee and took the plunge. I felt I had nothing to lose and loved the product once I received it! It was a win-win!

The reason I tell this story is because this is a perfect example of how one simple blog post can not only sell a customer, but also offer the customer value, keep them coming back for more, and create a ripple effect! 

I have shared this company with everyone I know. It can change lives, and in this case, the planet! 

If everyone switches to a laundry product like this, then there would be considerably less plastic in the landfills, that is for certain (& less consumption of fuel & water!). 

You can view the company’s website here for more information if you are interested.If you are wondering, no, I do not get a kickback of any kind for sharing. This is just a perfect example of how a blog post can make a huge impact if done with intention and purpose.”

An effective blog post needs to be tailored to your audience, have a compelling headline, engaging content, and visuals, as well as a clear call to action. By following these five crucial tips, you can create blog posts that stand out from the crowd that actually achieves results.

…and here is the infamous call to action at the end:

If you want us to create engaging content and manage your blog posts or social media accounts, please reach out and we can help!

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