Your business can reach millions of people nowadays because almost everyone has a cell phone with internet on it. Take advantage of this huge opportunity by implementing a well-thought out digital marketing strategy. Anything that is viewed on an electronic device is considered digital media. A digital marketing strategy utilizes digital media resources like online advertisements, articles, websites, social media, email, SMS/texting, videos and graphics to communicate and promote their products or services to a business’s target audience. The possibilities are limitless with today’s technology, so it is important to narrow your company’s focus and create effective digital materials that properly represent and improve your company’s image and brand. Proper implementation of a digital marketing strategy can reach previous and prospective customers, improving customer perceptions, relationships and retention. This type of strategy covers all marketing efforts done digitally-whether it be for inbound or outbound purposes.